Crypto checkout conversion: what NOWPayments’ data shows
NOWPayments data cited by Cryptopolitan shows what converts crypto shoppers at checkout. Genghis was named, shop 300+ cryptocurrencies on Genghis.
NOWPayments reports that 63.81% of crypto payment invoices created by its e-commerce partners over the past six months reached Finished status. That figure comes from The 22% Sales Boost Hiding in Your Crypto Checkout, a data-led piece published on Cryptopolitan by Kate Lifshits, Commercial Director of NOWPayments. Genghis is named in the article, alongside CoinsBee, as a working example of what that conversion rate looks like at a live checkout.
Every Genghis order runs through NOWPayments, so the numbers in the piece are close to home. Here is what the data shows, and what it means for anyone paying with crypto on Genghis.
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Where checkout actually loses the sale
The article opens with Baymard Institute’s checkout research: average cart abandonment sits at 70.22%. Some of that is window shopping, 42% of respondents said they were simply browsing. Of the rest, 19% did not trust the site with their card details, 17% found checkout too complicated, 10% had a card declined, and 9% could not find a payment method that worked for them.
None of that means the shopper rejected the product. It means the payment step stopped them before they could complete the order, which is exactly the gap crypto checkout is built to close.
What NOWPayments’ own numbers add
Across NOWPayments’ e-commerce partners, 63.81% of invoices created over the last six months reached Finished status, and 19.95% expired unpaid. Those are not directly comparable to cart-abandonment rates, since they start later in the funnel, but they point at the same problem: intent can still be lost after a customer has already chosen to pay.
The gap between merchants is the real story
Across two e-commerce integrations in the same dataset, Finished rates ranged from 40.50% to 66.38%, a spread of nearly 26 points. Adding a crypto option creates the opportunity. How clearly the checkout communicates the amount, network and payment window decides how much of it converts.
Which crypto to offer, according to the data
Crypto is not one payment method. In NOWPayments’ e-commerce data, BTC accounted for 16.11% of successful payments, ETH for 3.88%, and USDC for 1.63%, and the mix looked different again for individual merchants. A separate stablecoin analysis found USDT holds 66.92% of stablecoin transaction volume, while USDC’s transaction count grew 209% year over year. A currency mix built for one merchant’s customers can miss most of another’s.
Bitcoin
Still the single largest share of successful payments in the data. Genghis accepts it directly at checkout, see the Bitcoin payment guide for how it works.
USDT and USDC
Stablecoins remove the price-move question entirely, which is why USDT carries most of the stablecoin volume and USDC is catching up fast. Both work on Genghis, see paying with USDT and paying with USDC.
Everything else
Ethereum, Solana, XRP, Monero and dozens of other assets each carry a smaller share on their own, but together they are what stops a niche buyer from bouncing at checkout. Genghis supports 300+ cryptocurrencies across 98+ networks, see the full list of supported cryptocurrencies.
Coverage without clutter
The goal is not the longest list of logos. It is having the asset a given buyer already holds, without turning the checkout into a wall of options nobody reads.
How this shows up in the Genghis checkout
The article’s four pre-launch questions, right assets, clear amount and window, fast detection, automatic fulfillment, map directly onto how Genghis is built.
| What stops a sale | How the Genghis checkout handles it |
|---|---|
| Not trusting the site with card details | No card ever touches Genghis, payment is crypto only |
| Checkout feels too complicated | One screen, clear amount, network and countdown, see how it works |
| Not enough payment options | 300+ cryptocurrencies across 98+ networks |
| Payment confirmed but order stuck | Signed webhooks trigger delivery automatically, codes arrive in seconds |
Is it safe
No identity documents are collected to buy on Genghis, and no card or bank detail is ever stored, there is none to store. Payment confirmation and code delivery are handled the same way for every order, details are on the security page.
Genghis Points on every order
Every crypto payment on Genghis also earns Genghis Points, redeemable against future orders. If checkout research like this is useful, it sits next to Genghis’ own Crypto Livability Index, our ongoing look at how crypto functions as everyday spending money rather than a holding to sit on.
Frequently asked questions
Does Genghis accept Bitcoin?
Yes. Bitcoin is one of 300+ supported cryptocurrencies, alongside stablecoins, Ethereum and privacy coins.
Do I need to complete KYC to pay with crypto on Genghis?
No. Genghis does not collect identity documents to place an order.
How fast does my order arrive after paying with crypto?
Codes and top-ups are delivered in seconds once the payment is confirmed on-chain, triggered automatically through signed webhooks.
Can I pay with Monero for privacy?
Yes, Monero is supported for buyers who want a private payment option.
Does Genghis charge a platform fee on top of the crypto price?
The price shown at checkout is the price you pay, network fees are set by the blockchain, not by Genghis.
What happens if a code does not work?
Contact support with the order number, a broken or already-redeemed code is replaced or refunded after verification.
What is the “22% sales boost” the Cryptopolitan article refers to?
It is a provider-reported result from a separate crypto-checkout redesign case, cited in the article as one data point among several, not a guaranteed outcome for every merchant.
Which cryptocurrencies convert best at checkout, according to the data?
In NOWPayments’ e-commerce data, Bitcoin led at 16.11% of successful payments, with USDT holding the largest share of stablecoin volume overall. The best mix still depends on the merchant’s own customers.
The bottom line
Offering crypto at checkout is not a feature to switch on and forget. The data NOWPayments shared with Cryptopolitan shows a near 26-point gap in conversion between two merchants using the same infrastructure, which means the checkout experience decides the outcome as much as the payment method itself.
Genghis was built around the same four questions the article raises: broad enough asset coverage, a clear checkout, fast confirmation, and automatic delivery. That is also why NOWPayments picked Genghis as one of the examples worth naming.
See every supported cryptocurrency
Founder and CEO of Genghis.pro. Blockchain Commerce Expert. Former CMO of Kryptomon ($50M valuation). Techstars Alumni. 12+ years in growth marketing, blockchain and digital commerce.